Ways To Make Your Business Stand Out In Corporate Events

4 min readJul 30, 2021

Nowadays, some corporate events invite various businesses to promote their products and services to attendees. It’s an excellent opportunity to bring new brands closer to their market and create a great avenue for entrepreneurs to grow their audience.

If you’re attending an event to boost your enterprise, it may help to follow the tips below to stand out.

Have A Good Setup

If you’re attending a corporate event to promote your business, one key aspect you need to prepare for is your setup. Some gatherings you’d go to may require you to put up a booth where attendees could visit and inquire about your company. Hence, your area must catch people’s attention and prompt them to come to your stand.

Some events may let you know where you’d put up your products and company materials. They may also inform you of the dimensions of your space so you could prepare what you need for the booth. It may be best to prepare a booth that’d fit an external environment and protect you from heat if you’re situated outdoors.

You can use folding marquees to provide some shade in your space and also make a comfortable area for your potential customers. If people see your space is well constructed, they may be intrigued to visit you.

Display The Right Products

Small details about your business stand could have a significant difference in the response you’d get during a corporate event. For instance, if you have eye-catching products or intriguing offers posted on your booth, more individuals may pay you a visit.

If you wish to make your brand stand out among other businesses, try to display enticing items to customers. For example, if you have merchandise like shirts, use bright colors to make them appealing.

Also, pay attention to how you arrange the products you’re offering. If you crowd your booth with too many things, your space may look cluttered. When that happens, customers may feel less interested in visiting your stand. Hence, it’d be best to only put a few items and replenish the display whenever your area looks bare.

Also Read: Why digital transformation is important and preferred mostly?

Give Out Flyers

Some corporate events are held in vast venues where visitors could go around and look at different business stands. If you wish to make the most out of the event, you could give out flyers to individuals who enter the location.

Some people may not have the chance to go to your area simply because they don’t know where your stand is located or aren’t aware you’re participating in the event. So the best thing to do is to approach them.

If you only have a few staff and couldn’t assign anyone to give out flyers near the entrance, ask them to invite people over to your area. You could print out your company name and product list on flyers, so anyone who gets them would know what your business offers.

Provide Good Customer Service

Once you see people checking out your business stand, you must entertain them well to leave a remarkable impression. Providing excellent customer service is vital in any business, no matter where you are. If you’re participating in a corporate event, prioritize assisting anyone who visits your stand to increase your chances of attracting new patrons.

Set up an area where you could entertain inquiries and discuss your products and services. You may need to add a table and some chairs so you could comfortably sit and talk with your customers. Also, try to provide all your visitors with a business card to ensure they could reach you after the event.

Also Read: Tactics to Attract Customers to Your Online Store

Play Some Music

Small details about your business stand during a major corporate event could significantly set you apart. The colors you use to decorate your booth and the staff you put in charge to entertain customers may help boost your company’s presence during the occasion.

In addition, the mood you set in your area would also play a role in attracting passers-by. If you want to create a positive atmosphere, you can try to play music during the event. Remember to ask for event details to ensure you won’t be violating any rules of the venue by playing some sounds on your business stand.

Final Thoughts

Participating in a corporate event could be a good opportunity for you to reach your target audience. It could also provide you a chance to promote your products and services to potential business partners or investors. Hence, you should take advantage of the occasion and ensure you create a business stand that’s unique and eye-catching. You can display your products and give out flyers during the event to make the most out of the occasion.