Reasons to Invest in the Distribution of Flyers for Your Businesses in Paris

4 min readJan 9, 2024

Flyers are a form of offline advertising and marketing strategy in which businesses create an ad, print it in bulk, and distribute it on a large scale level to audiences in public spaces either by handouts or through posts.

In Paris, flyer campaigns are usually done in two predominant ways:

  • Addressed mails
  • Door drops

With digital media usurping the limelight in marketing strategies, you may wonder how the distribution of flyers in Paris will benefit your business.

Believe it or not, flyer distribution strategies, when done rightly, can help turn your business around. Read more to know how.

Do Flyers and Leaflet Campaigns Still Work in Paris?

According to a new survey, a prominent digital divide is prevailing among digitally well-equipped and those who do not have access to Wi-Fi in Paris and France.

Nearly 10% of people residing in small towns, villages, and the countryside are still either devoid of the internet or have access only to slow-speed internet.

Now, say you are opening a new business franchise in quaint villages like Butte-aux-Cailles or Saint-Cirq Lapopie, where people have minimal access to the internet.

What type of advertising strategy do you think will help you in this case? The distribution of flyers in Paris is the only way to reach such digitally challenged people.

Still not convinced? Then, scroll through to learn more about how investing in distribution flyers for promoting your Paris business will boost sales and ROI.

Simple Tool for Simple People

Flyers are usually designed in such a way as to pass information about a business to people and persuade them to purchase a service or product. Given its straightforward goal, flyers are made simple using catchy words and large fonts.

The simple nature of the flyers makes it an easily readable advertisement. Without stealing much of people’s time, it delivers the information to them within seconds effectively.

And when it comes to Paris, people love to walk. One of the favorite activities taken up by Parisians and tourists is “flâner à Paris,” which means to stroll in Paris. Handing out flyers to such people keen on window shopping will surely be an effective marketing strategy for your business.

Cost-Effective Marketing Tool

One of the best advantages of flyer marketing is its cost-effectiveness. If you find the right marketing company, you will manage to fit the entire planning and distribution process into your budget, even if it is a meager one.

With Paris topping the charts in the economy, there are hundreds of marketing companies offering deals at higher prices. So, instead of choosing an expensive digital promotional strategy, you can cut down on costs by investing in cost-effective methods like flyer distribution.

Offers Excellent ROI

Leaflet distribution is one of the best offline marketing strategies with little to no financial risks. As they have a longer shelf-life than other forms of digital advertisements, it’s a guarantee that people will come across them now and then.

Also, if you are using flyers to promote a service or a product across large geographical areas in Paris, there are high chances of you getting back an impressive ROI.

Simple Way to Reach the Target Audience

You can distribute a flyer anywhere and everywhere. So, you get a chance to strategically place them in locations where you expect a higher footfall of the target audience.

For instance, if you are promoting your business that offers technical services for the IT industry, you can hand them out in business districts like Opéra, La Défense, or the central business district of Paris.

Now, as you are distributing the flyers to the target audience fitting your business’s demographic profile, there will be better prospect conversions and a boost in sales for the company.

Reach Digitally-Challenged Customers

Even with social media advertising strategies working wonders on people, there is still a large audience in Paris who do not have access to the internet and digital promotions.

Some people also do not trust digital advertisements mainly because of the lack of human factors in the strategy. This is where traditional and old-fashioned campaign techniques like distribution flyers in Paris come into play..(more)




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