Google is expanding its AI content watermarking and detection technology

Google is expanding its AI content watermarking and detection technology to work across two additional mediums in addition to the plethora of new AI models and tools the firm revealed today.

Demis Hassabis, the CEO of DeepMind at Google, made his debut on stage at the Google I/O developer conference on Tuesday. He covered the team’s latest artificial intelligence tools, such as the Veo video creator, as well as the enhanced SynthID watermark imprinting technology. AI-generated text and digitally generated video can now be marked.

As AI becomes more widely employed, watermarking content produced by the technology will become more important, particularly when AI is misused for bad intent. It has previously been used to disseminate false information about politics, assert that someone has stated something they haven’t, and produce nonconsensual sexual content.

When SynthID was first introduced in August of last year, its purpose was to imprint AI visuals in a way that would be invisible to humans but detectable by the system. Unlike other aspirational watermarking protocol standards, such as C2PA, which augments AI-generated material with encrypted metadata, this technique is distinct.

Google had given SynthID permission to add inaudible watermarks to music produced by AI that was created with the DeepMind Lyria model. The Biden administration is pushing government agencies to draft standards surrounding a number of AI protections, like SynthID, in order to prevent technology from being misused.

Published by Tycoonstory Media